Nutrionica - Brand Identity Design

The nutrition coaching brand needed an identity that would speak to expectant mothers and families while conveying expertise, empathy, and holistic wellness. The challenge was creating a brand that felt both professionally credible and emotionally resonant for this transformative life stage.

Graphic explanation of a logo design featuring abstract shapes representing a pregnant woman and a child, with simple geometric figures and labels describing the components and meaning of the logo.
Website displayed on a tablet and smartphone for Nutronica, a company focused on personalized nutrition coaching for women during pregnancy and motherhood.

Brand Strategy & Design Elements

The identity centers around a thoughtfully crafted symbol that represents the beautiful connection between parent and child. The logo mark combines abstract human forms in an elegant circular composition that speaks to wholeness and nurturing care. A custom spoon element reinforces the focus on mindful nutrition.

The color palette draws from warm, earthy tones - rich terracottas and browns paired with soft creams and sage greens - creating an inviting, nurturing atmosphere that feels both grounded and uplifting. This natural palette reflects the brand's emphasis on wholesome nourishment.

Typography pairs Allenoire Regular for its modern sophistication with Graystone Elegant Signature for a personal, handwritten touch. This combination creates the perfect balance of professional expertise and approachable warmth.

Three overlapping website screens for Nutropica, a wellness and nutrition coaching service. The visible text discusses modern motherhood, nourishing change from within, and nurturing the body for new life.

Visual Language

The brand's visual language emphasizes:

  • Organic, flowing forms inspired by human connection

  • Clean layouts with considered whitespace

  • Photography focused on authentic moments and natural light

  • Illustrations that feel both professional and nurturing

  • Patterns inspired by nourishing foods and ingredients

Screenshots of Nutricnica social media posts. The first shows a woman with curly hair preparing a meal, with the text 'Nurture Your Journey nutricnica a bite that makes a difference.' The second shows a woman with curly hair preparing food in a kitchen, with the text 'Made For Modern Mothers.' The third features a woman preparing vegetables, with a quote 'The nurturing ritual of preparing each meal by hand with wholesome, high-quality ingredients,' and the Nutricnica logo. The last shows a young girl smiling with her hand on her face, and the text 'A bite that makes a difference' with an illustration of a bowl of food.

The Feedback

Selen's design work is truly remarkable. The logo and web design template she created exceeded our expectations in every way. The layout, color scheme, and overall aesthetics perfectly captured the essence of our brand identity. It's safe to say we couldn't have envisioned a better website for our company. Beyond her design talent, Selen's communication throughout the project was exceptional. She was consistently responsive, open to feedback, and a pleasure to work with.

— Ana from Nutrionica