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Drawing SetThe Designed Practice
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Lineweight Newsletter

Honest observations about running a spatial design practice.

General Notes
1.

Yes, clearly we have been inspired by architectural sheets in this website.

2.

And yes, it almost took us half a year to finish it.

3.

And no, we don't regret it. Mostly.

Revisions
REVDESCRIPTIONDATE
--Initial release2026
The Drawline Design Studio2026

Launch Packages

Two ways to launch a spatial design studio

Strategy, identity, and a website built together as one engagement, scoped for architecture, interior design and landscape design studios. Pick the package that matches what you need now. Both are fixed scope, with the deliverables listed below.

PACKAGE 01
Brand Kickstarter
A complete starter brand and a three-page site, ready to launch with.
Strategy, identity, and a focused website built together so an architecture or interior design studio opens the doors with the brand, the portfolio, and the enquiry path all pointing in the same direction.
What you get
  • 1:1 consultation to discuss your brand strategy
  • Definition of your brand's core identity
  • Core values and tone establishment
  • Brand positioning strategy
  • Moodboard
  • Colour palette
  • Colour hierarchy
  • Typography research
  • Logo direction
  • Primary logo design (with 2 revisions)
  • Colour palette selection
  • Typography pairing
  • Style guide (1 page)
  • Deliverable file types (.ai, .eps, .jpg, .png, .svg)
  • Social media launch graphics
  • Essential pages (Home, About, Contact)
  • Mobile-responsive design
  • Basic SEO optimisation
  • Integration of your new brand identity
Best for
Architecture and interior design studios launching for the first time, or rebranding without expanding scope.
Start with Brand Kickstarter
Most popular
PACKAGE 02
Brand Accelerator
A fuller strategy, a deeper identity system, and a five-page site with the basics already wired in.
Adds a brand audit, voice and tone development, audience personas, and an expanded website with services, project pages, blog, analytics, and contact form so the studio has room to publish work, attract the right clients, and grow into it.
What you get
  • 1:1 consultation to discuss your brand strategy
  • Brand audit
  • Comprehensive brand overview
  • Brand voice and tone development
  • Mission and vision statement creation
  • Unique selling proposition definition
  • Basic audience persona development
  • Moodboard
  • Colour palette
  • Colour hierarchy
  • Typography research
  • Logo direction
  • Primary logo design (with 2 revisions)
  • Colour palette selection
  • Typography pairing
  • Style guide (mini booklet)
  • Deliverable file types (.ai, .eps, .jpg, .png, .svg)
  • Social media launch graphics
  • 3 branded social media templates
  • Essential pages (Home, About, Contact, Services/Products, Blog)
  • Mobile-responsive design
  • Basic SEO optimisation
  • Integration of your enhanced brand identity
  • Basic e-commerce functionality (if required)
  • Contact form with email integration
  • Google Analytics setup
Best for
Architecture and interior design studios that need more than a starter brand and want a site that handles a project portfolio, service pages, and client enquiries from day one.
Start with Brand Accelerator→

How this differs from The Designed Practice™

Launch Packages are for opening the doors. The Designed Practice packages are for fixing the studio you already run.

Launch Packages (this page)

For studios launching, rebranding, or starting from scratch. Strategy, identity, and a website built together as one fixed-scope engagement so you have a brand and a place to send clients on day one.

The website is bundled in. Internal operations, qualification, and proposal infrastructure aren't covered here. Those sit under The Designed Practice.

The Designed Practice (Baseline, Gridline, Sightline, Storyline)

For studios that already exist and need specific parts of the practice rebuilt: positioning, identity, qualification, proposals, workflows, team handover.

Website design and build is available here too, but only as a follow-on once we've done the strategy and identity work together. It's scoped separately, not bundled.

FAQ

What studios usually ask before signing on

Architecture and interior design studios launching for the first time, rebranding, or replacing a website that no longer reflects the work. The deliverables, the page structure, and the way we present projects are all shaped around how design studios actually win clients.
Brand Kickstarter covers a starter brand and a three-page site (Home, About, Contact). Brand Accelerator adds a brand audit, voice and tone development, audience personas, plus services and blog pages, a contact form, and analytics. If you need a project portfolio, service pages, or anywhere to publish writing, pick Accelerator.
Launch Packages bundle strategy, identity, and a website build into one fixed-scope engagement for studios launching or rebranding. The Designed Practice packages on /services (Baseline, Gridline, Sightline, Storyline) are for running studios that need positioning, identity, qualification, proposals, or operations rebuilt. Those packages go deeper on how the business runs day to day. Website design and build is available there too, but only as a follow-on once the strategy and identity work is done, scoped separately rather than bundled.
Yes. The website in each package is designed and built end to end. No separate developer required. Both packages include mobile-responsive design, basic SEO, and integration of the new identity. Accelerator also includes the contact form, Google Analytics, and basic e-commerce if you need it.
Two rounds of revisions on the primary logo are included in both packages. Anything beyond that is handled as additional scope.
Yes. The packages are fixed scope so the price and timeline stay predictable, but we can add custom work alongside them: print collateral, signage, additional templates, more website pages. We’ll quote those separately so you can see exactly what each piece costs.
You own the brand assets and the site. We hand over the file library (.ai, .eps, .jpg, .png, .svg) and a style guide so you or your next designer can keep things consistent. If you want us to keep maintaining the site or evolve the brand later, that’s a separate engagement.

Not sure which one

Tell us what you're launching and we'll point you at the right one.

A short call to walk through the scope, the deliverables, and which package fits the work you have in front of you.

Book a call→Send a brief
Strategy//Identity//Operations//Built Like You//Runs Without You//Studio Survival Game//WTF Assessment™//Foundation Grid™//Facade Parti™//Strategy//Identity//Operations//Built Like You//Runs Without You//Studio Survival Game//WTF Assessment™//Foundation Grid™//Facade Parti™//Strategy//Identity//Operations//Built Like You//Runs Without You//Studio Survival Game//WTF Assessment™//Foundation Grid™//Facade Parti™//Strategy//Identity//Operations//Built Like You//Runs Without You//Studio Survival Game//WTF Assessment™//Foundation Grid™//Facade Parti™//
The Drawline — Business Design for Spatial Studios

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Scale
1:1 Business Reality
Drawn By
In House | The Drawline
Date
2026
Drawing No.
TD-000 · BRANDING AND WEBSITE PACKAGES
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