The Writer Eats - Brand Identity Design

The Writer Eats needed a brand identity that would blend the art of storytelling with visual content creation for food, beverage, and product brands. The challenge was crafting a visual identity that would convey both professionalism and creative flair while resonating with ambitious brands seeking elevated visual content.

Two tote bags, one white and one brown, with the logo and branding for 'the writer eats' displayed on a light background. The white bag has handles and features a circular logo with the text 'the writer eats' and surrounding words 'a creative partner for stunning brand- aligned visual stories.' The brown bag has handles and features the logo and a slogan 'crafting visual stories' diagonally across it.
A smartphone displaying the logo of 'the writer cats' app, standing upright on a minimalistic white platform with leaf decorations, illuminated by natural light from a niche in a plain gray wall.

Brand Strategy & Design Elements

The identity system centers around a circular logo design featuring elegant typography and a bowl motif that symbolizes both sustenance and storytelling. The color palette draws from warm, earthy tones - rich browns, creamy neutrals, and sage greens - creating an inviting aesthetic that mirrors the culinary world.

Typography combines two complementary typefaces: Carbona Variable for its modern versatility and Loretta Display VF for added sophistication. These work together to achieve the perfect balance between contemporary style and timeless elegance.

Title slide with brown background and white text that reads "Visual Storytelling for Food, Beverage, and Product Brands."
Color palette with five vertical color swatches labeled from left to right: brownish caramel, creamy beige, milk chocolate brown, dark black, and off-white. Each swatch includes hexadecimal color codes and RGB/CMYK values.
A color palette chart with ten earth-tone shades arranged in two rows. The shades include Charcoal Green, Forest Green, Olive Drab, Sage Green, Pale Sage, Espresso Brown, Walnut Brown, Chestnut Brown, Ivory, and Bone White, each with their HEX, RGB, and CMYK color codes.

Visual Language

The brand's visual language emphasizes:

  • Circular motifs representing wholeness and hospitality

  • Clean, minimal layouts with considered white space

  • Textural elements adding depth and warmth

  • A photography style that highlights natural beauty and craftsmanship

Brand Applications

Three smartphones displaying social media pages for 'the writer eats' with images of desserts, including a jar of dessert and chocolate treats, set against a neutral background.
A white hardcover notebook with the title "the writer eats" in brown text, resting on a light olive green surface with shadows.
Image of three packaging labels for "the writer eats" and "the writer eats crafting visual stories." The labels feature circular and rectangular designs with text in brown and white on various colored backgrounds including white, brown, and olive green.
Collage of food and drink photography including chocolate bars, breakfast spreads, desserts, candles, books, and a woman at historical ruins.
A product tag hanging from a beige bag, with the text "the writer eats" and a statement about visual storytelling.
Two metallic water bottles, one silver and one bronze, with black caps and branding for 'the writer eats' and 'the writing stories,' placed against a light beige background.

The Clients Words


Selen is brilliant! From start to finish, I love how she dives deep to really understand your brand, your vision and transforms it into something you’re proud of. I loved working with her to refresh my branding. At each step, I could see more and more of my vision come to life. Selen brings fresh creativity and perspective to the table. I highly recommend her for any of your branding, website and marketing needs!

— Bhumika from The Writer Eats