THE SOLOPRENEUR BUILD
For Solo Founders Tired of Blending in and Ready to Stand Out
Your brand, your message, your website—done with strategy, not just style.
Because Your Business Deserves to Stand Out
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Because Your Business Deserves to Stand Out |
You’re doing it all…
You’re running the business. Building the audience. Serving the clients. Posting the content. Maybe even chasing the invoices.
But your brand?
It feels... unfinished. A little DIY. (Because it was.)
Your Canva logo doesn’t quite cut it anymore. Your website is more confusing than convincing.
Or worse—it’s sitting half-built, and you avoid sending anyone the link.
You’re not trying to look like a big agency.
You just want to look like you know what you’re doing—because you do.
You’re ready for a brand and website that reflect the business you’ve built. Not six months of back and forth. Not an overpriced design process with vague deliverables.
Just a brand that works. And a site that sells.
Simple. Clear. Yours.
Because Your Business Deserves to Stand Out
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Because Your Business Deserves to Stand Out |
Let’s fix that.
The Solopreneur Build is a brand + web package made for one-person businesses who want to look legit, sound clear, and show up online with confidence.
Whether you're coaching, designing, consulting, or offering services on your own, this is your all-in-one, done-for-you solution—without the overwhelm.
What you’ll get?
Brand Strategy & Messaging
Before we touch colors or type, we get clear on what your brand means.
We’ll define your niche, your message, and what makes your business tick.
You’ll get:
60-minute strategy session
Clarity on your audience and brand voice
Messaging guide with positioning, tone, and content themes
Brand Clarity Worksheet to keep everything organized
Visual Branding Essentials
We’ll design a flexible brand identity that feels like you—but more polished.
You’ll get:
Logo Suite (primary, secondary, submark)
Brand Color Palette + Font System
One-page Brand Guide (for consistency across platforms)
3 Branded Social Launch Graphics
5-Page Website
Not just a pretty site—a site that works for your goals, your services, and your audience. Built to grow with you.
Included Pages:
Home, About, Services, Contact, Blog or Portfolio (your choice)
Also included:
Custom design and layout
Mobile optimization
Basic SEO setup
Copy prompts to make writing easier
Personalized training video so you can update your site anytime
THE PROCESS
Brand Strategy & Positioning
We start with clarity—so every design and page we build connects back to your goals.
- Brand discovery session (60 mins)
- Audience, voice, and messaging guide
- Defined positioning for your services
Clear direction before we design anything.
Visual Brand Development
We craft a brand identity that reflects who you are—and helps you show up consistently everywhere.
- Logo suite (primary, secondary, icon)
- Color palette + font system
- Mini brand guide for consistency
Polished design that still feels like you.
Website Planning & Content
Before we build your site, we map the structure and shape your story.
- Website outline and flow planning
- Copy prompts to help write each page
- Optional feedback on your content
You don’t need to be a copywriter—we guide you.
Website Design & Build
We bring it all together in a 5-page Squarespace website—designed for clarity and conversion.
- Custom mobile-friendly design
- Basic SEO setup (titles, descriptions)
- Blog or portfolio page included
Simple to update. Built to grow with you.
Launch & Handoff
When everything’s ready, we’ll launch your new brand and site—and make sure you know how to use it all.
- Final walkthrough + revisions
- Training video and resource links
- Post-launch support (7 days)
You're never left guessing. We wrap it up right.
What People Say
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The Social Loft — Peter
Selen displayed unique talents in listening and helping me identify the core nature of my project and then translating it in impeccable branding and design deliverables. She works fast, all the while adjusting her pace on elements that still need time to mature. She was not only very adept at translating my requirements into great designs; she is also uniquely talented at helping me clarify additional requirements I wasn't even aware of. The latter definitely makes her stand apart from other consultants.
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The Writer Eats - Bhumika
Selen is brilliant! From start to finish, I love how she dives deep to really understand your brand, your vision and transforms it into something you’re proud of. I loved working with her to refresh my branding. At each step, I could see more and more of my vision come to life. Selen brings fresh creativity and perspective to the table. I highly recommend her for any of your branding, website and marketing needs!
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Papijon - Marie
I have been consistently impressed by Selen's professionalism and dedication to her craft. She is always receptive to feedback, promptly incorporating suggestions to ensure that the final deliverables exceed expectations.
THE STRUCTURED APPROACH
This isn’t a long-winded rebrand or a chaotic DIY fix. It’s a focused, strategic build designed to get you from scattered to streamlined without wasting your time or energy. Every step is intentional. We start with strategy, build a visual identity that fits, and wrap it all in a clean, conversion-ready website that works as hard as you do.
No fluff. No overcomplication. Just a proven process that helps your brand show up clearly, consistently, and confidently so you can get back to running your business.
INVESTMENT & TIMELINE
The Solopreneur Build is more than a logo and a quick site—it’s a strategic foundation for showing up with clarity, consistency, and confidence.
This is an investment in your brand’s ability to attract the right clients, communicate your value, and grow without second-guessing every post, page, or pitch.
Full Package Investment: €7,500 EUR
(Payment plans available)
You get everything: brand strategy, a complete visual identity, and a fully custom 5-page website designed to reflect your business and move it forward.
WHY INVEST?
Build Trust:
A professional brand builds trust with your customers
Stand Out:
Differentiate yourself in a sea of competitors
Guide Decisions:
Make marketing and business choices with confidence
Connect Emotionally:
Create a brand that your audience relates to and loves
Foster Loyalty:
Turn customers into passionate brand advocates
Increase Value:
Strong brands command premium prices
THE TRANSFORMATION YOU CAN EXPECT
Clarity in Your Message: Say what you do and who it’s for without rambling or overthinking it.
Professional Presence: Show up online with a visual identity and website that feel aligned, polished, and legit.
Aligned Clients: Attract the people who get your work (and are happy to pay for it) while gently filtering out the ones who don’t.
Simplified Marketing: With your brand foundation in place, creating content, offers, and updates becomes easier and more consistent.
Confident Pricing: Your brand and website will back up your rates, helping you own your value without justifying every quote.
Pride in Your Brand: No more hiding your website or hesitating to share your link. You’ll be proud of what you’ve built and how it shows up for you.
Next Steps
Ready to bring clarity, confidence, and consistency to your brand? Let’s start with a Brand Blueprint Call—a no-pressure conversation to explore what’s possible. In this 30-minute session, we’ll talk through your business goals, your current challenges, and what you’re hoping your brand and website can actually do for you.
You’ll walk away with a clearer sense of what you need next—and we’ll figure out together if The Solopreneur Build is the right fit.
Book Your Brand Blueprint Call
No pitch. No pressure. Just an honest, strategic conversation about where you're headed—and how your brand can support it.
MEET THE FOUNDER
Hey there,
I'm Selen, founder of The Drawline. With a background in both design and architecture, I bridge the gap between the built world and the brand world. This unique blend of expertise allows me to create visual identities that are more than just surface-level aesthetics. I craft cohesive experiences that weave the essence of your brand into every touchpoint, from your logo and marketing materials to the physical environment where you interact with your audience.