What we will measure
Six dimensions that hold the studio up — or bring it down.
Five statements per dimension. One point per yes. No maybes. The score is the diagnosis.
Positioning
Whether the market can describe what you do without your help.
Visual Identity
Whether the brand reads like the work or undersells it.
Proposal Quality
Whether proposals win work or describe it.
Client Experience
Whether the process feels as considered as the output.
Operations
Whether the studio runs without you in the room.
Digital Presence
Whether the website earns inquiries or only receives them.
What you will get
Not a vibe check. Your diagnosis.
Your score out of 30
A single number across the six dimensions, so you can see the gap between the work quality and the studio quality without guessing.
Scores per dimension
Five points possible in each. The fills show which walls are holding and which are cracked — before the roof follows.
The weakest load points
The one or two dimensions dragging the score down, with a one-line note on what that gap typically costs a studio.
Sample result
Most studios fix the paint before the walls.
Run the audit before the next hire, the next website redesign, or the next time a proposal goes unanswered.