What we'll measure
Five numbers your studio probably isn't tracking.
Most founders feel the leak but never put a price figure on it. We will.
Inquiry Flow
How many inquiries land in your inbox each month — and how many actually deserve your attention.
Wrong-Fit Rate
The percentage of inquiries that were never going to convert — wrong budget, wrong scope, wrong values.
Hours Sunk
The hours you spend reviewing, replying, and on intro calls before you realize an inquiry isn't a fit.
Proposal Hours Lost
The time that disappears into proposals for clients who were never going to sign — drafting, scoping, revisions, follow-ups.
Effective Hourly
What your time is actually worth — annual revenue divided by hours, or what you would charge for consulting.
What you'll get
Not a generic estimate. Your number.
Your Annual Leak
A single number: how much wrong-fit inquiries cost your studio over twelve months. The figure that makes the problem real.
Hours You Won't Get Back
Translated into time: how many hours per year disappear into inquiries that were never serious. Time you could spend on real work or actual rest.
The Client Zoning Framework
A free decision tool that tells you, in 10 minutes, whether an inquiry belongs in your studio. So you stop deciding inquiry by inquiry.
Sample result
Most studios leak more than they earn on a small project.
See your number before your next inquiry walks in and takes another four hours.