The five zones
The five signals that decide whether to take the call.
Two questions per zone. Each no counts as a flag. Your total flag count decides the verdict, with one hard block on budget.
01
Project Type
Does the work match what your studio does, and do they want your process or just an output?
02
Budget
Is the number above your minimum, and did they lead with the problem instead of the price?
03
Timeline
Do the dates fit your capacity, and is there a real reason driving the deadline?
04
Decision Access
Are you speaking to the person who signs off, or a proxy relaying your work upstream?
05
Fit Signal
Did they come for you specifically, or are you one of ten studios on a spreadsheet?
